7 Tips for Small Business Marketing (2020)
The outrageous worldwide outbreak of Covid-19 has left small businesses in the dark. With every aspect of daily life shutting down, small scale local businesses are looking for innovative ways to adapt to the sudden economic shift in the industry. With the lack of physical options available at present, digital marketing is the way for small businesses.
As a beginner, you might find it intimidating to market your small business in this vast industry. If you are not sure where to start, then you have landed at the right spot. In this article, we are going to be discussing some of the most successful small business marketing tips that will help you digitalize your business.
1. List Your Business Online
The very first step to digitalizing your business is to list it on multiple online listing directories such as One Call and Near By. Listing your small business online helps you increase its online presence and reach out to potential customers seeking your products or services in their locality.
2. Create A Social Media Presence
Creating an online presence on social media platforms such as Facebook, Instagram, and Twitter, for your business is very important today. Building an engaging profile on such platforms allow you to humanize your brand and interact with your customer more openly. This helps build trust and loyalty among customers.
3. Build An E-commerce Site
It is about time that you create an e-commerce site for your business. No matter the size of your business, an e-commerce store works for all. In this digital age, an e-commerce store helps you deliver ease and comfort to your customers and expand your business beyond any geographical limits.
4. Focus on SEO To Drive Traffic
Optimizing your website to fall in search engine pages' top results is a goal every business wishes to achieve. Being at the top means driving more traffic to your website, but it won't be possible without incorporating SEO techniques in place. Do your research, if you have the budget, hire an expert to cater to your SEO needs.
5. Collaborate With Influencers
One of the popular ways to market your small business is to collaborate with your local artists on their social media platforms. Send them PR packages that they can share with their followers, which usually fall in thousands, to help spread the word about your business.
6. Start Using Video Marketing
Gone are the days when consumers were intrigued by images. Consumers nowadays ask for more in-depth details of the products or services you have to offer to them. Therefore, start incorporating video marketing to your strategy and use it to allure potential customers into making the purchase.
7. Analyze Your Results
Analyzing your results should be your go-to strategy. Once you have your digital marketing strategy in place, make sure to analyze it from time to time to figure out how well it works for you. It will help you decide whether you need to make changes to it or let it run the way it is.